Caco de Telha Entretenimento

Caco de Telha Entertainment

Caco de Telha is one of Brazil’s main entertainment groups, offering the market integrated entertainment solutions related to music, events, communication, content, promotion and brand licensing. There are eleven business units which include the companies Caco Soluções Corporativas, Axé Mix, Caco Music, Caco Licenciamentos, Caco Formaturas, as well as activities connected to artist Ivete Sangalo and to major event production, both co-ordinated by Caco de Telha itself.

Founded in 1996 with the creation of a producer to administer the solo career of Ivete Sangalo, the group has been collecting success stories, allowing consecutive expansion in its operational areas, be it to attend to clients’ needs or to demands of the sector itself.

Caco de Telha Entertainment differentiates itself by offering complete solutions to clients, with its combination of national reach and regional knowledge – result of a consolidated network of relationships with partners in the entertainment sector in almost all Brazilian states -, and high standards of quality.

Currently with offices in two of Brazil’s major markets – São Paulo and Salvador – and almost 200 employees, Caco de Telha Entertainment has participation and involvement in 700 events per year throughout the country, ranging from mega concerts to graduation parties and corporate conventions.

The areas of operation which, in a synergic way, offer integrated solutions in entertainment are:

Music: musical content produced by Caco de Telha artists includes successful CDs and DVDs, and gives the tonic to the shows and events carried out by the group. As well as a strong relationship with Axé Music, the Caco de Telha collection of musical products is mixed with other rhythms such as MPB, pop music and pagode.

Events: the production of major events is one of Caco de Telha’s main expertises. Its portfolio registers success stories such as the Enchanté Reveillon, show which gave origin to Ivete’s DVD recording in Maracanã Football Stadium, the Cerveja & Cia Folia micareta circuit (out of season carnivals) and many more. Based on this broad experience, Caco de Telha also offers the market a wide variety of corporate event productions.

Brand Licensing: Caco de Telha’s newest operational area is dedicated to the development of licensing programmes for own and third party brands, as well as integrated marketing programmes that strengthen the emotional link of these brands with consumers.

In the group’s portfolio are major show business executions, with the example of the production of eight DVDs and concerts which gave origin to the bestselling titles in the world by Universal Music in its opening years – “Ivete MTV ao Vivo” and “Ivete Sangalo ao vivo no Maracanã”. Caco de Telha also signs the creation and production of high profile events, such as Reveillon Enchanté, in its 4th edition and expanded from Salvador to three other north-eastern capitals; and the most highly regarded micareta circuit of Brazil, Cerveja & Cia Folia.

Fourteen years have passed attending to and carrying out special projects with major companies – Riachuelo, Nestlé, Natura, Samsung, Casa Bahia, Bradesco, Danone, Editora Globo, Garnier, Grendene, iG, Google, Itaú, Mastercard, Nova Schin, O Boticário, Philips, TAM, Vivo, Iguatemi Salvador, amongst others. The Caco de Telha group now prepares for a new landmark in its history – the strengthening of its presence in international show business.

After co-producing Beyoncé’s Brazilian tour concerts in partnership with renowned producers, bringing to Salvador for the first time spectacles such as Cirque Du Soleil and the Grand Moscow Classical Ballet, the company announces the recording of Ivete Sangalo’s first DVD abroad, fruit of the concert to take place this year in Madison Square Garden in New York, thus entering, definitively, into the area of major international productions.